Speaker credibility encompasses more than just integrating credible sources in a speech or presentation. There is a "wheel of credibility" you could say, which includes competence, sociability, dynamism and trustworthiness. All of these tie together to make the speaker credible because the audience will have been able to perceive and understand the speaker's credibility by assessing these different observation/perception tools.
Competence refers to being able to talk about one's topic with qualification, knowing about the topic, having done research. Being able to carry out the speech in an appropriate manner is being competent. Trustworthiness is being honest and reliable. How accurate is the speaker's information? Is it demonstrated as being put to improve the greater good, but more importantly, to the benefit of the audience? Dynamism is one's ability as the speaker to demonstrate a charismatic, bold, courageous front, being confident in the message. Most people have seen or heard excellent speakers. I think by beholding and observing good speakers (e.g. Bill Clinton) one can better their speaking abilities. Lastly, sociability is very important because that is what brings the audience and speaker together. However, the audience and speaker must work equally to connect. Like our book stated, it's good to find commonalities when beginning a speech. These are important audience adaption principles which will assist in being a more effective speaker.
No comments:
Post a Comment